Do you need assistance in taking your business to the next level?
If you are looking to grow your client base or sales, but are not sure how to set about it, let Creative Directions Management Consulting Group (CDMCG) work with you to create a strategic marketing plan.
We will help you to develop a strategy that focuses on the needs of your clients, which in turn, will lead to the growth of your business.
Why you need a marketing plan
Do you wonder where your marketing dollars go? Moreover, whether you are earning any return on your spend?
A marketing plan can help you plan, budget and assess what marketing is working for your business. The benefits of a great marketing plan include:
- Higher return on your investment (ROI) for marketing as you plan all expenditure and continuously measure its success
- Increased customer retention which in turn leads to lower marketing and sales costs
- Improved business intelligence through competitor and market analysis
- Higher turnover – leading to higher profits – and better brand recognition.
A good marketing plan should include:
- Relevant and current market research
- A description of the threats and opportunities for your business
- Analysis of competitors and your brand’s point of difference
- A definition of your value proposition
- A detailed tactical plan including the development of audience personas and customer journeys, marketing channel selection, promotions, key messages and specific tactics and timing.
Our marketing services
We will help you with all aspects of developing a marketing plan and putting it into action. Our services include:
- Marketing Audit
- Developing and helping you execute a high-level marketing plan
- Customer and competitor research and analysis
- Online marketing strategies and implementation
- Website development
- Search engine optimisation
- Developing a corporate identity including, branding, key messaging and logo design
- Development of creative marketing collateral including brochures and advertising material
- Staff training.
We tailor our services to your business needs.
Contact Us to start your journey to business growth today.