Looking For A Company To Handle Your Online Marketing? Here’s What To Look For!
Whether you are a new or established Australian business, you will know that you need to promote yourself online. If you do not have an online presence (or need help getting your online marketing off the ground), choosing someone to help is daunting – after all, you are entrusting them with your business’s funds, time and effort.
The best decision you can make is to recognise that you require external assistance to grow your business this way. However, how can you tell if a service provider will be able to handle your online marketing?
Here’s what to look for when choosing one
1. The first thing you should look for in a potential online marketer is their ability to provide holistic solutions. Many marketers specialise in specific niches and can’t give you a general overview of what’s needed and help you with getting it done. A full-service agency can assist you with all aspects of your online marketing – from your opening strategy to your final implementation.
2. The second thing to look for is their ability to provide you with a plan. An actionable marketing plan tells you that they have plotted out a pathway and are confident enough to provide you with deliverables. You will be able to assess them on these deliverables once an amount of time has passed.
3. Speaking of time passing, another essential item to check off is to insist that whomever, you choose to work with supplies you with ongoing reporting as to their activities, where your money is being spent and how successful the campaign is proving to be. It is an industry standard that all digital marketing can be reported on, good news for you and the agency who can boast about how well they are doing for you online. Not such good news for fly-by-night chancers who plan to just take your money, sit back and not do what they promise.
Why are these elements so important?
The reason is that it allows you to evaluate your progress while working with a single contact point. As a small business, the last thing you need is to juggle several different service providers – all managing a different aspect of your online marketing (ranging from search engine optimisation to social media marketing). You also want to know that you and your agency on are on the same page, working towards the same goal.
If you are still on the fence about a potential provider, why not get in touch with Creative Directions Management Consulting Group? We offer all our clients an initial free consultation with free advice on how to proceed. Whether you decide to go with us for your online marketing or not, you will be better equipped to make a decision that’s best for your business.